Sunday, 15 May 2016

Integrating AEM with Adobe Analytics and Target using DTM

You can create Adobe Experience Manager (AEM) solutions that integrate with these Ditigal Marketing products: Adobe Analytics, Adobe Target, and Dynamic Tag Manager (DTM).
Adobe Analytics is the industry-leading solution that lets digital marketers analyze and optimize integrated data from all online initiatives across multiple marketing channels. It provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives.
Adobe Target is a personalization solution that lets you easily identify content through tests that are easy to execute. Therefore, you can deliver the best experience to your web visitors. In this article, personalization of the landing page is driven by Target. AEM will import Audiences from Target so that they can be used right within AEM to create activities to personalize our page. AEM then synchronizes the activity to Target.
DTM is a Digital Marketing cloud service that allows a marketer to manage Adobe and third-party tags used for tracking or other analytic purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site.
By using these products together, you can build engaging solutions that let you deliver the best content to a given web site visitor. That is, you display content from AEM DAM that meets the interest of the visitor. This development article walks you through how to build a solution that uses AEM, Analytics, Target, and DTM. 
The following illustration provides an overview some of the Marketing Cloud solutions (AEM, DTM, Analytics, and Target) used in this article.

Overview of the Digital Marketing Solutions

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