Showing posts with label DTM. Show all posts
Showing posts with label DTM. Show all posts

Saturday, 18 March 2017

Debugging Adobe Dynamic Tag Management (DTM)

Adobe Analytics is a powerful tool to analyse almost anything that can be tracked on a website. Unfortunately, any additional, customised code and feature increases the risk of introducing bugs as well.

Setting up the debugging environment

We already briefly discussed the advantages of DTM and how to include it into a digital marketing platform in a prior article on our blog. Once DTM is set up and all the necessary rules that help tracking the right data are defined, the fun begins: Seeing them in action. When testing if everything works the way it should two things need to be considered:
  1. The rule is firing successfully
  2. The variables are mapped correctly
In order to properly manage to monitor this you need a packet analyser (or network analyser). Don't get intimidated though, you have one installed already, and you love to watch youtube with it.
Yes, your browser most surely has a packet analyser already built in. It's normally the "network" tab of the “web console” or “developer tools” of your preferred browser. The name changes from one browser to another, but you should be able to find it in the browser's options. Also, there are some add-ons and plug-ins that can also do the same thing.
For simplicity I'll stick with Google Chrome's console (which you can bring up by hitting F12 on a PC, or ⌥⌘j on a Mac), and the Adobe Marketing Cloud Debugger plugin. Follow the instructions on Adobe's website to set everything up correctly.

Friday, 17 February 2017

AEM DTM Integration

The purpose of this blog is to go over AEM DTM Integration process step by step, using the recommended configuration options. There is documentation available for integration by Adobe here. Although, for someone who is integrating AEM DTM for the first time or with limited knowledge of one or the other, it is quite overwhelming to be exposed to the technicalities of all the available options at once. This post will also elaborate and expand on embedding DTM code on various experiences built within a single AEM instance. I hope this blog helps in simplifying the process for you.
Assuming you have an author instance of AEM running, there are the three majors steps you need to perform to add the DTM code on your site via the cloud-hosted services integration:
  1. Create web property in DTM
  2. Configure AEM DTM Integration
  3. Embed DTM code in a specific AEM site

Saturday, 19 November 2016

Using Dynamic Tag Manager in AEM

You can integrate Adobe Experience Manager (AEM) with Adobe Marketing Cloud Activation Core Services (formerly named Dynamic Tag Management). Activation is an Adobe Marketing Cloud Core Service that allows a digital marketer to manage Adobe and third-party tags used for tracking or other analytics purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site. 
You define rules in the Activation web client, as shown in this illustration.