Showing posts with label Personalization. Show all posts
Showing posts with label Personalization. Show all posts

Sunday, 13 January 2019

Targeting content in AEM

AEM enables to target content for different audience.

This post will explain how to target title component to display content based on user's location and do A/B testing.

Create a web page called Target under we-retail website.

Click here to check how to enable ContextHub.
Navigate to AEM instance and create Brand and activities. 

Saturday, 12 January 2019

Using script reference in AEM ContextHub

While creating audience in AEM contextHub, we see a component called Script Reference. When we drag-n-drop the component, we don't see any scripts by default in the drop down.

Friday, 25 March 2016

Personalization in AEM

Personalization: Personalization is a technique to serve personalized content to each user. It can be based on user logged in by city, country
Here are the steps involved in implementing personalization.

Step1: Create the Segments.(Segments hold the rule to be checked while displaying a teaser on any page)

Go to Tootls > Segmentation

Double click on created segment and configure the test condition to be evaluated. For eg: We are going to display the teaser for ‘Male’ users.

For this, drag the ‘User properties’ from side kick.

Tuesday, 24 November 2015

Personalize Content With Adobe AEM

Personalized content is a growing trend, and lately we've put a lot of effort in leveraging CQ5's built-in tools, as well as developing custom components that can consume rich marketing data from third parties. These components—out-of-the box or custom—are a real complement to an enterprise CMS when they are well used and well integrated. In addition, they can be especially useful to content authors and marketers when used to visualize and simulate different segmented experiences.
Let's say I have an online outdoor clothing store built on CQ5 and I want highlight the sunglasses section of my catalog. I have great sunglasses but I suspect this product section is too deep in the navigation, so visitors almost never find it. My plan is to create a personalized content that links to the sunglasses section on my homepage that will display if the visitor comes to the site via a specific search for sunglasses in a search engine.  

User Segmentation and Personalization in AEM

Personalization centers on providing the user with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior.

 Read More